Category: Identity design
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Project pitch
Yamato Izakaya
Client
Yamato Izakaya
Brief
Yamato Izakaya is a newly opened restaurant in need of an iconic visual identity.
Insight
Yamato Izakaya has three different restaurants under one roof – Man Man Unagi, Ramen Hitoyoshi and Tora-Tora. Each of these restaurants’ chefs were handpicked and flown over from Japan.
Idea
To encapsulate the long heritage that the chefs and these restaurants have in its visual identity.
Logo
Logomark for dark
Logomark for light
Typography
Menu Design
Having a menu with items from three different restaurants can become complicated easily. The idea was simple. Make it clear which restaurant that food item belongs to. Creating a large menu that allows the customer to see everything at once is catering towards the majority who are there for a quick lunch before heading back to their offices.
Lunch menu
Dinner menu
Web design
Collaterals
Food Publication
