Category: Identity design
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Competition
HIDDEN: Past, Present & Future
Client
@HIDDEN.NY
Brief
@HIDDEN.NY is an anonymous Instagram-based curator boasting a follower base of 350k. Followed by the likes of Daniel Arsham, Virgil Abloh, Pharrell, Ronnie Fieg and many others, HIDDEN is the definition of influential curation.
Branching out into customer-facing design, tees, hoodies, totes, Nike Air Force 1s, and homeware, HIDDEN is looking for a design.
Insight
HIDDEN’s brand revolves around the concept of Past, Present & Future. Being a curator of various cultures, history and trends, the goal is to develop a concept that represents these values.
Idea
Every stroke from the past writes the future.
The passage of time obeys no master.
