The Pioneer
Category: Identity Design
—
Hypothetical project
Client
Toyogo
Brief
Toyogo is looking to appeal to young home owners who are not purchasing their products despite its affordable price point.
Insight
Appealing to young home owners is a lucrative portion of the market that Toyogo is unable to win over. Despite being at a higher price point, young home owners are choosing more stylish looking brands over Toyogo.
Idea
Rebrand Toyogo’s visual identity to that of a modern and minimalistic brand. Whilst retaining its values, the focus would be on Toyogo being a pioneer decades of expertise in the industry under its lid.
Logo
The logo’s intent is to feature utility. It’s to show that there's no fancy gimmick, no funky foldable features. Just a simple storage solution that is cheap and accessible for all.
Typography
Collaterals
Namecard
Letterhead
Anti-branding
After discovering that Toyogo has their own building, research was done and this idea was birthed. The colour palette was inspired by Toyogo’s building.
The idea is to bring across a message saying "Hey, we're friendly and straightforward. No frills about us." That is the focus for this household brand.
Simply because Toyogo’s products are stackable and well, modular.
Toyogo is a plasticware company for storage solutions. Focused.
Well, that’s what Toyogo does. Straightforward and simple.
Words can be replaced with appropriate verbs and adjectives to fit the brand’s voice. Must end with “IT”.
Being Eco-Friendly
Toyogo is one of the largest plasticware distributors in South-East Asia. Being environmentally friendly is one of the key concerns when it comes to the public as well. This not only features the characteristics of Toyogo, it shows its environmental friendliness as well.
