Branding for möbius mise
Category: Brand design
—
Creative direction, development and conceptualisation
möbius mise
Terra Incognita
Brief
möbius mise, an independent fashion start-up, is in need of a brand identity and assets. The brand values, vision and statements require development alongside its identity.
Challenge
Build an all-encompassing brand identity for möbius mise.
Background
möbius mise was created in spirit of exploration and wonder, representing the continuous loop through peaks and valleys that life beckons. Founded on such grounds to create quality and ethically made garments, the vision of möbius mise is to give back through creation.
Concept
Taking inspiration from the möbius strip, a representation of the infinity symbol. Representing the cyclical nature of life itself with its up and downs, möbius mise represents the eternal celebration; continuity within a finite entity, where the beginning is the end and the end is the beginning.
Brand vision & statement
To differentiate möbius mise from its competitors, the vision & statement are essential for a clear brand identity. The provision of direction and purpose to both internal stakeholders and external audiences is necessary.
Brand values
Solidifying the foundation of the brand by studying the purpose of its existence and core values. The belief here, is that great design is built through purpose, strong principals and values.
Visual identity
Since establishing the core values, statement and vision, it is now clear what form the visual identity of the brand should take. With overtures of nomadic, old-western and eastern influences, the direction for the visual identity of the brand is clear-cut and concise.
Photography & videography
Featuring the videography and photography material taken for the latest launch of the brand, The Settler.
Promo video for The Settler launch
