About

 

Joash Thum is an art director living and working in Singapore.
When he’s not at work, he’s busy running a multi-disciplinary studio and a clothing brand.

 
 


Joash is a polished creative who believes in 捣乱. (dǎo luàn: to disrupt the order of things).

His drive to bring 捣乱 ideas to life brought him to where he is now – creating art in advertising. Joash believes in effective visual communication and proper kerning, where function trumps form. Joash enjoys houseplants and has a deep (fried) love for chicken. He is open to 捣乱 opportunities.

CV available upon request.

 

Focus on function. Form will follow after.

 
 


Joash also believes that 捣乱 is the true essence of what it means to be creative. He also says that creatives who effectively come up with solutions are the future.

 

 

He’s always looking to work on something new.

 
 


Brands:

+ BMW
+ Flight Club
+ Hartcopy
+ HIDDEN.NY
+ INSEAD
+ NUS
+ Rolls Royce
+ Shell
+ VACID


Skills:

+ Adobe suite
+ Google suite
+ Autodesk 2D/3D
+ Photo & video (pre, post)
+ Jiu-jitsu
+ A very particular set of skills.
Skills I have acquired over a very long career. Skills that make me a nightmare for people like you. If you let my daughter go now that'll be the end of it.


Services:

+ Campaign ideation & execution
+ Collateral, print & packaging
+ Brand development & rebrand
+ Styleframe & asset creation
+ Logo & ID systems
+ Brand style guides
+ Broadcast design
+ Wireframing
+ AR/VR
+ UI/UX

 
 


Joash is open to 捣乱 opportunities. If you like his work and would like to know him better, send him an email.