VACID Rebrand

Client

VACID

Brief

VACID is an independent fashion brand based in Germany. Having amassed a sizeable growth in following and sales, VACID is looking to refresh its brand image to be in line with its eco-friendly and sustainable approach.

Insight

VACID bridges the mainstream and underground hip-hop scene. The OGs and the new generation. Luxury and streetwear. VACID is love, all differences aside. VACID isn’t for the elite or the avant-garde. VACID is for everyone.