Perfect One
Category: Identity Design, UI/UX, video graphics
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Post production
In-house Content
Context
"Perfect One" is a contemporary anthology 10 episode series that is set in the near future. In a world where all forms of cloud-based storage and social media is controlled by Perfect, a dating app known as “perfect 1” has the ability to find you your perfect partner.
Challenge
Come up with the direction & brand identity complete with guidelines for Perfect as well as perfect 1.
Aligning to the direction, create the user interface for Perfect’s various cloud based services, along with perfect 1. Create video graphics for all 10 episodes.
Solution
Creating an identity that represents two coming together as one using clean minimalistic graphics. Envisioning that UI/UX of the near future will be minimalist and intuitive, a universe was created. With a strong brand guide, what tied all the episodes together was the recurring themes of the UI elements.
Logo process
#01 Exploring the concepts of rings & combining them together; akin to that of wedding bands.
#02 Application of a multiply effect onto the rings.
#03 Experimenting on how to fuse the two rings together.
#04 After colour testing and tweaking of the rings, this is the final product for the logomark.
Vertical logo
Horizontal logo
Logo application
Company Logo
App logo + UI elements
Typography
UI/UX Post Production
Animation of UI.
Social media + marketing collaterals
GIFs for social media posting
Colour variation
Differently styled posters for different stages of marketing — the minimalist one for pre-release, the heavily illustrated one as the main key visual post release.
Toggle interface